Top Parenting Apps in New Zealand: Q1 2025 Performance

In the first quarter of 2025, the top parenting applications in New Zealand displayed varied performance trends across downloads, revenue, and active users on a unified platform, combining data from both iOS and Android. Here's an overview based on Sensor Tower's insights.

Huckleberry: Baby & Child saw a noteworthy increase in weekly revenue, peaking at around $2.7K in late February. Downloads fluctuated slightly, maintaining an average of about 420 per week, while active users rose steadily from 6.6K to 7.4K by the end of March.

Findmykids: Kids GPS Tracker experienced significant growth in weekly downloads, reaching a high of 5.6K in mid-March. Revenue also climbed, peaking at $852 in early February. Active users saw a consistent rise, ending the quarter at over 15.8K.

Qustodio Parental Control App demonstrated a gradual increase in revenue, culminating at approximately $1.5K by the end of March. Downloads remained relatively stable, with a slight uptick towards the end of the quarter, while active users fluctuated, reaching 1.1K in March.

FamilyAlbum - Photo Sharing maintained a steady revenue stream, with a peak of $442 in late February. Weekly downloads averaged around 185, and active users showed a slight increase, ending the quarter at 7.2K.

The Wonder Weeks - Leaps had stable weekly revenue, peaking at $900 in late January. Downloads were modest, averaging around 120 per week, while active users remained steady, closing the quarter at about 3.2K.

These insights into app performance in New Zealand highlight varying trends across different metrics. For more detailed analysis, visit Sensor Tower's platform.