AI Insights · Timothy · April 2025
Top 5 Lifestyle Apps in Nigeria: Q1 2025 Overview
Explore the performance trends of the top lifestyle apps in Nigeria during Q1 2025, including downloads, revenue, and active user metrics from Sensor Tower.
In the first quarter of 2025, the lifestyle app market in Nigeria showcased some interesting trends across platforms, as reported by Sensor Tower. Here's a look at the top five apps in this category.
Pinterest experienced a steady increase in weekly downloads, starting the quarter at around 74K and peaking at approximately 102K by the end of March. The weekly active users showed a slight increase from 2.1M to 2.06M over the same period.
My Airtel saw its downloads fluctuate, beginning at 29K and increasing to about 48K mid-quarter before stabilizing around 33K. Active users rose significantly from 948K to over 1.1M throughout the quarter.
LiveUp- Video Chat had a notable dip in downloads from 44K to 29K by the end of March. Revenue trends showed a peak of $1.4K at the start, decreasing to $932 by quarter's end. Active users increased steadily, reaching approximately 101K.
Glovo: Food & Grocery Delivery maintained a consistent rise in downloads, starting at 17K and reaching 30K by late March. Active users fluctuated, ending the quarter at nearly 298K.
Finally, Famio: Connect With Family showed a downward trend in downloads from 22K to 11K by the end of March. Revenue peaked at $6.7K in late January but saw a decline to $4.5K by the end of the quarter. Active users remained relatively stable, finishing at around 11K.
These insights provide a comprehensive view of the lifestyle app performance in Nigeria during Q1 2025. For more detailed analytics, visit Sensor Tower.
