Top 5 Lifestyle Apps in Brazil: Q1 2025 Performance

In the first quarter of 2025, the lifestyle app category in Brazil showcased intriguing trends on the unified platform, combining both iOS and Android data. Here’s a closer look at the top five apps during this period, according to Sensor Tower.

Pinterest maintained strong weekly downloads, peaking at around 362K in late January. However, weekly active users showed a slight decline, starting from 25.4M in early January and dropping to approximately 24.8M by the end of March.

Amazon Alexa experienced a consistent download rate, with figures starting at 109K at the beginning of the quarter and tapering to about 74K by the end. Active users began at 4.6M, with a gradual decrease to 3.8M by late March.

Life360: Stay Connected & Safe saw a notable increase in weekly downloads, rising from 81K to 150K by mid-March. Revenue followed an upward trajectory, reaching approximately $43K in late March. Active users also grew, starting at 4.8M and peaking at 5.9M.

Super Slime Simulator: DIY Art had fluctuating download numbers, with a peak of 103K in early March. Revenue remained modest, with minor variations around $140. Active users showed a declining trend, from 405K at the start to 263K by the quarter's end.

Rio Rush - Descubra nova vida demonstrated a stable download pattern, starting at 54K and peaking at 74K in January. Active users saw a decline from 272K to 159K over the quarter.

These insights reflect the dynamic nature of app usage in Brazil’s lifestyle category, with download and active user trends varying across the top applications. For more detailed analytics, visit Sensor Tower.