Top 5 Lifestyle Apps Performance in New Zealand Q1 2025

In the first quarter of 2025, several lifestyle applications demonstrated intriguing performance trends in New Zealand, according to data from Sensor Tower. This analysis highlights the weekly revenue, downloads, and active users for the top five apps on a unified platform.

Tinder Dating App: Date & Chat saw a varied revenue trend, starting the quarter at $141.7K and declining to $104K by the end of March. Weekly downloads fluctuated slightly, peaking at around 2.6K in late February, while active users decreased significantly from 44.4K to 29.9K.

Bumble Dating App: Meet & Date maintained a stable revenue, ranging from $46.8K at the start of the quarter to $37.1K by March's end. Downloads remained relatively consistent, with a slight increase to 2.1K mid-quarter. Active users decreased from 34.4K to 28.9K over the same period.

Hinge Dating App: Match & Meet showed steady revenue, with weekly figures hovering around $25K at the start and ending at $21.8K. Downloads held steady, peaking at 2.2K in February. Active users exhibited a slight decline from 26.2K to 22.4K.

Arlo Secure: Home Security experienced a gradual increase in revenue, reaching $7.5K by late March. Downloads remained low, fluctuating between 700 and 1.1K, while active users decreased from 11.2K to 7.6K during the quarter.

TP-Link Tapo had a moderate revenue increase, peaking at $5.2K in late February. Downloads remained consistent around 1.5K, and active users experienced a decline from 36.7K to 26.5K.

These insights provide a snapshot of the dynamic app landscape in New Zealand. For further details and more in-depth analysis, visit Sensor Tower's comprehensive data reports.