Top 5 Apparel Apps in South Africa: Q1 2025 Performance on Unified Platform

In the first quarter of 2025, several top apparel apps demonstrated notable performance trends on a unified platform in South Africa. Data from Sensor Tower provides insights into weekly downloads and active user metrics for these applications.

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting from 49K in early January and peaking at 122K by the end of March. The app maintained robust weekly active users, growing from 6.9M to 9.6M over the quarter.

MyRunway SA Fashion Shopping experienced fluctuations in downloads, beginning at 7.4K and reaching a peak of 28K at the end of March. Active users showed a slight decrease from 141K to 127K during the period.

Nike: Shoes, Apparel, Stories downloads remained relatively stable, with a slight increase from 10.8K to 13K. Active users fluctuated, dropping to 81K mid-quarter before recovering to 119K by the end of March.

adidas: Shop Shoes & Clothing downloads showed a gradual increase, starting at 6.1K and reaching 10K at quarter-end. Active users rose from 110K to 116K, indicating steady engagement.

ZARA downloads were modest, beginning at 3.2K and ending at 4.4K. Active users exhibited growth, increasing from 31K to 37K, highlighting a consistent user base.

These insights from Sensor Tower illustrate the dynamic nature of the apparel app market in South Africa, with varying trends in user engagement and app popularity.