AI Insights · Timothy · April 2025
Top Apparel Apps in Tunisia Q1 2025: Unified Platform Analysis
Explore the performance of the top 5 apparel apps in Tunisia during Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the top apparel applications in Tunisia showed varied performance on a unified platform comprising both iOS and Android. Here’s a closer look at the trends observed in downloads and active users.
SHEIN-Shopping Online consistently increased its weekly downloads, starting from around 9.4K and peaking at 16.7K by the end of March. Active users also saw a significant rise, from 236.8K to 354K, indicating a strong engagement throughout the quarter.
Zara experienced fluctuations in weekly downloads, with a notable peak of 1.8K in mid-January and another surge to 1.7K in mid-March. The active users followed a similar upward trend, growing from 12.3K to 19.1K by the quarter's end.
BERSHKA: Fashion & trends showed modest download numbers, peaking at 1.8K in mid-March. Active users increased steadily from 12.4K to 17.3K, reflecting growing interest and engagement.
PULL&BEAR: Fashion and Trends maintained a consistent download rate with a peak of 1.2K in mid-March. Active users showed a stable pattern, starting at 14.1K and ending at 16.4K.
HA FidBox saw varied download numbers, with a peak of 826 in mid-March. Active users fluctuated but ended strongly at 16K, suggesting a resurgence in user engagement.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of apparel apps in Tunisia. For more detailed analytics, visit Sensor Tower's platform.
