AI Insights · Timothy · April 2025
Top 5 Apparel Apps in South America: Q1 2025 Performance
Explore the performance trends of the top 5 apparel apps on a unified platform in South America during the first quarter of 2025, based on Sensor Tower data.
In the first quarter of 2025, SHEIN - Shopping Online maintained a strong presence in South America. Weekly downloads started at 669K, peaking at 896K in early January, and stabilized around 753K by the end of March. Active users fluctuated, with a high of 66.9M in the last week.
Lojas Renner - Comprar Roupas saw a diverse trend in downloads, starting at 94K and peaking at 123K in early February, before declining to approximately 90K. Active users ranged from 7.8M to 7.6M, showing slight fluctuations throughout the quarter.
The Nike App: Roupas, Tênis e mais experienced growth in downloads, beginning at 65K and reaching a high of 150K in mid-March. Active users also increased, peaking at 959K in March, indicating a positive trend.
adidas: Shop Shoes & Clothing downloads showed a stable pattern, starting at 66K and ending at approximately 89K. Active users remained steady, ranging from 2M to 2.2M over the quarter.
Finally, C&A - Comprar roupas had a varied download trend, starting at 85K, dipping to 61K in January, and rising to 89K by the end of March. Active users varied, with a notable increase from 2.8M to 3.4M by the quarter's end.
These insights derive from Sensor Tower data, offering a comprehensive look at the top apparel apps in South America. For more detailed insights, visit Sensor Tower's platform.
