AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Romania: Q1 2025 Performance
Explore the performance of the top 5 apparel apps in Romania for Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the top apparel applications in Romania on a unified platform showed varied performance in terms of downloads and active users. Here’s a breakdown based on data from Sensor Tower.
SHEIN - Shopping Online saw weekly downloads begin at 36K, with a gradual increase to nearly 47K by the end of March. Active users started at 2.9M, peaked at 3.3M mid-March, and closed the quarter at 2.9M.
Zalando – Online fashion experienced a surge in downloads from 11K to 25K mid-quarter, ending with 12K. Active users rose from 733K to a high of 929K in late March.
efootwear.eu online shoe store started with 14K downloads, spiked to 22K mid-March, and settled at 17K. Active users increased steadily from 213K to 333K.
ABOUT YOU Outlet downloads fluctuated, starting at 7K, peaking at 13K, and ending at 9K. Active users showed a rise from 153K to 202K by the quarter's end.
MOHITO - zakupy online downloads began at 11K, peaked at 20K mid-March, and concluded at 10K. Active users increased from 125K to 165K.
For more detailed insights on these trends, visit Sensor Tower.
