Top 5 Apparel Apps in Portugal Q1 2025: Unified Platform Performance

In the first quarter of 2025, the top apparel applications in Portugal showed varying trends in downloads and active user engagement across a unified platform. This data, provided by Sensor Tower, outlines the performance of these leading apps.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, beginning the quarter with 14K and seeing a dip to around 9.4K mid-quarter. However, downloads picked up again, reaching nearly 15K by the end of March. Weekly active users for SHEIN also demonstrated growth, starting at 1.7M and climbing to over 2M by the quarter's end.

ABOUT YOU Online Fashion Shop saw a decrease in downloads from 6.7K at the start of January to a low of 3K in February. By March, downloads stabilized around 4.8K. Active users remained relatively stable, starting at 240K and closing the quarter with 208K.

ZARA began with 8.4K downloads, which tapered off to 3.4K mid-quarter before rising again to 4.8K in March. The app's active users showed a decline from 224K to a low of 130K, with a slight recovery to 152K by the end of the period.

H&M observed a consistent pattern in downloads, starting at 4K and fluctuating slightly to end at 3.8K. Active users saw a decline from 113K to 74K mid-quarter, with a gradual increase to 77K by March.

adidas: Shop Shoes & Clothing had a steady download rate, beginning at 4.5K and experiencing minor fluctuations, closing March at 3.1K. Active user numbers showed some volatility, starting at 39K and ending the quarter with approximately 31K.

For further insights and detailed analytics on these apps, visit Sensor Tower.