Top 5 Apparel Apps in Poland: Q1 2025 Performance Overview

In the first quarter of 2025, the top apparel applications in Poland experienced diverse trends in downloads and active users, as reported by Sensor Tower. Here's a closer look at the performance metrics for these leading apps.

SHEIN - Shopping Online maintained a strong presence with weekly downloads fluctuating between 31K and 45K. Notably, downloads peaked at around 44.7K at the end of March. The app also sustained a robust user engagement, with weekly active users rising from 3.6M to nearly 4M by quarter's end.

efootwear.eu online shoe store showcased a remarkable surge in downloads, particularly in early March with a peak of approximately 58K downloads. Active users also saw a substantial increase, reaching over 1.4M in the first week of March.

Zalando – Online fashion experienced consistent download activity, with numbers ranging from 19K to 35K throughout the quarter. Weekly active users climbed steadily, peaking at over 2.9M in mid-March.

HOUSE - go for fashion! saw a significant rise in downloads towards the end of the quarter, reaching 44.3K. Active user numbers also increased, ending the quarter at over 225K.

Lastly, Cropp: zakupy online faced a decline in downloads, with numbers decreasing from 32K in early January to around 10K by March's end. However, active users remained relatively stable, maintaining around 73K.

For more detailed insights and data, visit Sensor Tower's platform.