AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Peru: Q1 2025 Unified Platform Performance
Explore the performance trends of the top 5 apparel apps in Peru for Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the performance of the top apparel applications in Peru on a unified platform, which combines data from both iOS and Android, showcased intriguing trends in downloads and active users.
SHEIN - Shopping Online saw a remarkable increase in weekly downloads, beginning at approximately 35.9K at the end of December 2024 and peaking at 52.8K by the end of March 2025. The active user base also grew substantially, starting from 475.5K and reaching over 1.1M by the end of the quarter.
Platanitos experienced a relatively stable pattern in weekly downloads, fluctuating between 6.3K and 8.2K throughout the quarter. Active users showed a notable increase from 160.4K to 142.4K by the end of March, indicating a consistent engagement.
adidas: Shop Shoes & Clothing demonstrated a varied trend in downloads, with numbers ranging from 2.8K to 8.7K, and a stable active user base that slightly decreased from 359.6K to 341.7K over the quarter.
ZARA maintained a modest download rate, with numbers around 1K to 1.5K weekly. The active user figures remained relatively stable, with a slight increase from 6.3K to 6.7K by the end of March.
FARFETCH - Shop Luxury Fashion displayed a consistent trend in downloads, ranging between 417 and 549 weekly. Active users were steady, hovering around 1.3K throughout the quarter.
These insights, provided by Sensor Tower, highlight the dynamic nature of the apparel app market in Peru. For a deeper dive into these trends and more detailed analytics, visit Sensor Tower's platform.
