AI Insights · Timothy · April 2025
Top 5 Apparel Apps in New Zealand: Q1 2025 Performance
Explore the performance trends of the top 5 apparel apps in New Zealand during Q1 2025, with insights on downloads and active users.
In the first quarter of 2025, the top apparel applications in New Zealand exhibited varied performance trends on a unified platform. Here’s a breakdown of how these apps fared during this period, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a steady climb in weekly downloads, starting at approximately 4.7K and peaking at 6K by the end of March. The app maintained a robust user base, with weekly active users fluctuating between 141K and 183K throughout the quarter.
Hallensteins showed a gradual increase in downloads, beginning at around 1K and reaching 1.5K in the final week of March. Despite the growth in downloads, data on active users was not available.
JD Sports witnessed a decrease in weekly downloads early in the quarter, from 1K to 762, followed by a recovery, closing with 1K downloads in the last week. Active users slightly declined from 5.8K to 5K over the period.
Halara started with downloads slightly over 1K, which saw a dip to 499 by late March. Active users showed a similar pattern, beginning at 4.2K and fluctuating to end at 4K.
Glassons maintained a stable download rate, ranging from 768 to 973, with active users slightly decreasing from 8K to 7.1K during the quarter.
For more detailed insights and data, visit Sensor Tower.
