AI Insights · Timothy · April 2025
Top 5 Apparel Apps Performance in Netherlands Q1 2025
Discover the trends in downloads and active users for the top apparel apps in the Netherlands during Q1 2025, with insights from Sensor Tower.
The first quarter of 2025 saw dynamic shifts in the performance of the top apparel applications on a unified platform in the Netherlands. Here's a closer look at how these apps fared in terms of downloads and active users, based on data from Sensor Tower.
SHEIN - Shopping Online demonstrated a robust increase in weekly downloads, starting at about 12.7K in early January and climbing steadily to reach 24.1K by the end of March. Meanwhile, weekly active users also showed a positive trend, increasing from around 1.2M to 1.4M.
Zalando – Online fashion had a moderate download rate, with a slight decline from 12.2K in early January to approximately 7.6K by the end of March. However, active users exhibited a positive trend, growing from 1M to over 1M.
C&A Mode Online Shop experienced fluctuations in weekly downloads, peaking in the last week of March at 9.3K. Active users saw a notable increase, starting at 135K and rising to 165K.
UNIQLO - LifeWear observed a gradual rise in downloads, with numbers reaching 7.2K by the end of the quarter. Active users also increased steadily, from 27K to 40K.
Takko Friends saw a dramatic surge in downloads, jumping from 2.4K in January to 14.8K by March end. The app's active users followed a similar upward trend, escalating from 32K to 64K.
These trends illustrate the varying user engagement and growth patterns among the top apparel apps in the Netherlands. For more detailed insights and analytics, visit Sensor Tower.
