AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Mexico: Q1 2025 Performance
Discover the performance trends of the top apparel apps in Mexico during Q1 2025, including download and active user data from Sensor Tower.
In the first quarter of 2025, the top apparel applications in Mexico demonstrated varied performance trends across downloads and active users. Here's a closer look at the data from Sensor Tower.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting with around 268K and peaking at 379K in late February. Active users increased steadily from 7.2M at the start of the quarter to over 8.2M by the end.
Nike: Shoes, Apparel, Stories maintained a relatively stable download rate, with numbers ranging from 48K to 68K. Active users showed a slight decline from 652K to 584K.
adidas: Shop Shoes & Clothing experienced consistent download figures around 29K to 33K, while active users decreased slightly from 291K to 259K.
Halara exhibited a rise in downloads early in the quarter, peaking at over 30K, before settling around 18K by the end. Active users increased to 158K mid-quarter but slightly declined thereafter.
ZARA downloads started at nearly 40K but dropped to around 20K mid-quarter before climbing back to 26K. Active users varied, peaking at 224K and ending at 200K.
For more detailed insights into these trends, visit Sensor Tower.
