AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Lithuania: Q1 2025 Performance
Explore the performance trends of Lithuania's top 5 apparel apps on a unified platform in Q1 2025, including SHEIN, ABOUT YOU, Zalando, and more.
In the first quarter of 2025, Lithuania's top apparel applications showed varied performance trends on a unified platform, revealing insights into user engagement and download patterns.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, peaking at approximately 12.7K in late March. Active users fluctuated, starting at 213K in January and reaching over 242K by the end of the quarter.
The ABOUT YOU Outlet showed a steady rise in downloads, with a high of 6.1K towards the end of March. Active users increased significantly from 5.7K to over 15.6K during the same period.
Zalando – Online fashion maintained a consistent download rate, with a peak of 4.5K in mid-March. Active users grew from 110K in early January to over 127K by the end of March.
efootwear.eu online shoe store saw a gradual increase in downloads, reaching 2K in mid-March. Active users rose from 10K to over 24K throughout the quarter.
Finally, the ABOUT YOU Online Fashion Shop had a modest increase in downloads, peaking at 1.4K in mid-March. Active users also grew, from 86K to over 115K by the end of March.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of Lithuania's apparel app market. For more detailed analytics, visit Sensor Tower's platform.
