AI Insights · Timothy · April 2025
Top 5 Apparel Apps Performance in Italy Q1 2025
Explore the performance trends of the top 5 apparel apps in Italy during Q1 2025, featuring insights on downloads and active users from Sensor Tower's unified platform data.
In the first quarter of 2025, the top apparel apps in Italy showed varied performance trends across downloads and active users, according to data from Sensor Tower.
SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads, reaching a peak of about 74K in mid-March. The app maintained a strong base of weekly active users, starting at approximately 7.2M and peaking at 8.3M during the quarter.
Zalando – Online fashion saw a gradual decline in weekly downloads early in the quarter, bottoming out at around 19K in mid-February before rebounding to 21K by the end of March. Active users followed a similar pattern, with numbers decreasing from 3.5M to 2.8M before rising again to 3.2M.
ZARA encountered a downward trend in downloads, which started at 35K and dipped to 9.8K in late February. However, a resurgence was seen in March, ending the quarter with about 15K downloads. Active users fluctuated slightly, closing the quarter at around 764K.
H&M downloads began at 25K and saw a decline until mid-February, then rose again to end March at approximately 12K. The active user base showed a similar trend, decreasing to 478K in early February and recovering to 622K by the end of the quarter.
JD Sports had a consistent decline in downloads from 23K at the start to a low of 7.8K in March, with a slight recovery towards the end of the month. Active users decreased from 142K to 102K mid-quarter, followed by a rise back to 138K.
For more detailed insights and data, visit Sensor Tower's platform.
