AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Guatemala: Q1 2025 Performance Overview
Explore the performance trends of the top 5 apparel apps in Guatemala during Q1 2025, including downloads and active users data from Sensor Tower.
In the first quarter of 2025, the top 5 apparel apps in Guatemala showed varied performance trends in terms of downloads and active users, according to data from Sensor Tower. Here's an overview of how these apps fared on a unified platform.
SHEIN - Shopping Online experienced a consistent download trend, beginning at around 12.9K in early January and tapering slightly to approximately 10.4K by the end of March. Active users initially surged from 246K to peak at over 315K mid-quarter, before settling at 314K by the end of the period.
Puma PRIS (GT) saw a fluctuating download pattern, peaking at 7K in early February and declining to about 2.4K by quarter's end. Active users showed a steady climb from 44.6K to 57.1K over the quarter.
ZARA downloads were relatively stable, ranging from 508 in January to 398 by March. Active users decreased from 3.3K to about 2.3K throughout the quarter.
Vitrinnea had modest download numbers, with a peak of 632 in January and a slight increase to 487 by the end of March.
PULL&BEAR saw a gradual decline in downloads, starting at 649 and ending at 201. Active users remained relatively stable, fluctuating slightly around the 1K mark.
These insights reflect the dynamic nature of user engagement and app popularity in the apparel sector. For more detailed analysis and data, visit Sensor Tower.
