Top 5 Apparel Apps Performance on Unified Platform in Ghana Q1 2025

In the first quarter of 2025, the top five apparel applications on a unified platform in Ghana showcased diverse performance trends, according to data from Sensor Tower.

SHEIN-Shopping Online saw a fluctuating download trend, beginning the quarter with approximately 4.5K downloads and peaking at around 5.9K in the week of January 6. By the end of March, downloads settled at about 4.1K. The app maintained a strong user base, with weekly active users ranging from about 67.9K to a high of 73.5K in early January.

African Fashion Dresses experienced a decline in downloads throughout the quarter. Starting at 1.4K downloads, the numbers dipped to around 246 by the end of March. Active user data was not available for this period.

Lavish Barbs launched in late January and initially recorded 61 downloads, surging to about 1.6K in the following week. The downloads then stabilized around the mid-400s to 700s for the remainder of the quarter.

Fashion Nova: Trendy Shopping had a consistent download pattern, beginning at 490 downloads and seeing minor fluctuations, ending with about 514 downloads. The weekly active users ranged from 4.5K to 4.8K, indicating steady user engagement.

Zara experienced modest download activity, starting at 282 and ending the quarter with 274 downloads. Weekly active users remained relatively stable, ranging from 2K to just over 2K throughout the quarter.

For more detailed insights and data trends, visit Sensor Tower's platform.