AI Insights · Timothy · April 2025
Top 5 Apparel Apps in France: Q1 2025 Performance Overview
Explore the performance trends of the top 5 apparel apps in France during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top apparel applications in France showcased varied performance trends on a unified platform. Here's a closer look at their weekly downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw a strong start with weekly downloads peaking at over 107K in mid-January. However, downloads gradually declined towards the end of the quarter, settling around 75K. Active users fluctuated but remained robust, reaching over 8M by the end of March.
Zalando – Online fashion experienced its highest downloads in early January at 50K, before a gradual decline to 27K by the end of March. Active users mirrored this trend, peaking at 2.5M in early January and decreasing to 1.9M by the quarter's end.
KIABI Mode, Enfant & Déco Home showed significant growth in downloads, with a notable spike in mid-March reaching 65K. This increase in downloads was reflected in active user growth, which surged to over 532K by the end of March.
ZARA maintained a steady download rate, with a slight increase towards the end of the quarter, reaching 21K. Active users demonstrated a downward trend, decreasing from 711K at the start of the quarter to 478K by March's end.
Lastly, H&M saw a dip in downloads mid-quarter, but a recovery was evident as downloads rose to 26K by the end of March. Active users showed volatility, peaking at 753K in early January before dipping and then partially recovering to 476K by March.
For more detailed insights and data, visit Sensor Tower’s platform.
