AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Estonia: Q1 2025 Performance
Explore the performance trends of the top apparel apps in Estonia during Q1 2025, with insights on downloads and user engagement.
In the first quarter of 2025, the top apparel applications in Estonia showed varied performance trends across downloads and user engagement, according to data from Sensor Tower.
SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter. Starting at around 1.1K downloads in early January, it peaked at 1.4K in mid-January before gradually declining to just under 1K by the end of March.
Zalando – Online fashion experienced a steady decline in downloads over the quarter. Initial numbers were close to 1.5K, but by late March, they had dropped to approximately 950.
The ABOUT YOU Online Fashion Shop started the quarter with lower download numbers, around 470, but saw a gradual increase, peaking at 580 in early March, and maintaining over 500 downloads per week thereafter.
BESTSECRET had a varied download pattern, beginning with 345 in early January, rising to a high of 407 in late January, and eventually stabilizing around 280 by the end of March.
Lindex exhibited a notable increase in downloads, starting at 231 in early January and reaching a high of 473 by the end of the first week, with numbers fluctuating throughout the quarter, closing at 375.
For more detailed insights into these trends, visit Sensor Tower's platform.
