Top 5 Apparel Apps in Colombia: Q1 2025 Performance on Unified Platform

In the first quarter of 2025, the top 5 apparel applications in Colombia showed varied performance trends on the unified platform. This data, provided by Sensor Tower, highlights the download and active user metrics for each app.

SHEIN - Shopping Online saw significant weekly downloads, beginning the quarter at approximately 208K and peaking at 317K in early January. Despite a dip mid-quarter, downloads stabilized around 174K by March. Weekly active users demonstrated a consistent increase, rising from 6.1M to 8.1M.

adidas: Shop Shoes & Clothing experienced a steady download rate, starting at 7.3K and fluctuating slightly to end at 9.3K. Active users initially increased, peaking at 514K, but saw a gradual decline, settling at 347K.

ZARA had a varied download pattern, beginning with 7.6K and reaching a low of 3.1K in late February, before recovering to 5K by the end of March. Active users followed a similar trajectory, peaking at 65.5K before declining to 31.7K.

BERSHKA downloads decreased from 5.1K to 1.1K over the quarter, while active users showed a significant drop from 8.6K to 3.4K, with some fluctuations throughout.

Fashion Nova: Trendy Shopping maintained a stable download rate, starting at 1.5K and ending at 1.6K. Active users remained relatively consistent, starting at 7.9K and increasing slightly to 8.1K.

For more detailed insights and data, visit Sensor Tower.