AI Insights · Timothy · April 2025
Top Apparel Apps on Unified Platform in Central America Q1 2025
Explore the performance trends of the top apparel apps in Central America during the first quarter of 2025, with insights on downloads and active users.
In the first quarter of 2025, the top apparel applications on the unified platform in Central America showed varied performance trends, as reported by Sensor Tower.
SHEIN - Shopping Online had a notable presence with weekly downloads beginning at around 314K and peaking at approximately 398K in late February. The app maintained a strong user base, with active users growing from 31.4M to 34.3M by the end of March.
The Nike: Shoes, Apparel, Stories app saw a fluctuating download pattern, starting at 66.9K and experiencing a slight increase to 70.4K mid-January. Active users showed a downward trend from 2.2M to about 1.6M in early March, before rebounding to 1.9M by the end of the quarter.
adidas: Shop Shoes & Clothing experienced a relatively stable download rate, with figures hovering around 26K to 35K throughout the quarter. Active user numbers showed some variability, peaking at 1.1M in early February and stabilizing around 1M by the end of March.
H&M downloads started at 33K, decreasing to a low of 19K in early March before recovering to 25K at the quarter's end. Active users followed a similar pattern, starting at 602K and ending at 470K.
Finally, Halara showed a decline in downloads from 30K in early January to just over 10K by the end of March. Active users decreased from 110K to around 95K during the same period.
For more detailed insights and data, please visit Sensor Tower.
