AI Insights · Timothy · March 2025
Top 5 Apparel Apps in Bulgaria: Q1 2025 Performance
Discover the download and active user trends of the top five apparel apps in Bulgaria during the first quarter of 2025, based on Sensor Tower data.
In the first quarter of 2025, the top five apparel apps in Bulgaria demonstrated notable trends in downloads and active users on the unified platform, encompassing both iOS and Android. The insights from Sensor Tower provide a detailed look into their performance.
SHEIN - Shopping Online from ROADGET BUSINESS PTE. LTD. saw consistent weekly downloads, peaking at 18.9K in early January and ending the quarter with 17.1K. Weekly active users fluctuated significantly, starting at 552K and reaching a high of 698K in late January, before settling at 551K by the end of March.
ABOUT YOU Outlet experienced a surge in weekly downloads mid-March, reaching 15.6K. Active user numbers also rose steadily, from 35K at the start to approximately 50.1K by late March.
Fashion Days downloads showed a notable spike in early March at 6.2K. Active users increased throughout the quarter, moving from 57K to 82K by the end.
ABOUT YOU Online Fashion Shop maintained a steady download rate, with numbers ranging from 3K to 5K. Active users grew from 238K in January to approximately 275K by March’s end.
efootwear.eu online shoe store saw a significant increase in downloads in mid-March, peaking at 5K. Active users mirrored this trend, rising from 56K to nearly 99K by the close of the quarter.
These insights provide a snapshot of the dynamic landscape of apparel apps in Bulgaria. For more detailed analysis, visit Sensor Tower.
