AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Belgium: Q1 2025 Performance
Explore the download and active user trends of the top 5 apparel apps on a unified platform in Belgium during Q1 2025.
In the first quarter of 2025, several leading apparel applications demonstrated notable trends in downloads and active user numbers in Belgium. Here’s a closer look at how these apps performed on a unified platform, combining both iOS and Android data.
SHEIN - Shopping Online saw a steady rise in weekly downloads, beginning the quarter at around 12K and peaking at 18.3K by the end of March. Weekly active users fluctuated throughout the quarter, starting at 1.16M, dipping slightly mid-quarter, and then rising to approximately 1.35M by the end.
Zalando – Online fashion experienced a decrease in downloads, starting at 9.2K and ending the quarter at about 6.6K. Active users showed a similar pattern, with numbers rising initially to over 1M before settling at around 902K.
C&A Mode Online Shop had moderate download activity, with a notable increase toward the end of the quarter, reaching 7.5K. Active users showed a decline initially but rebounded to around 64K by the end of March.
ZARA downloads started at nearly 7K, dropping to just over 3.8K by the end. Active user numbers began at 82K, fluctuating throughout the quarter, and ended at approximately 77K.
Finally, ONLY STORES saw a decrease in downloads from 5K to 3.3K. Active users remained relatively stable, starting and ending the quarter around 22K.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic landscape for apparel apps in Belgium. For more detailed analytics and trends, Sensor Tower offers comprehensive data and reports.
