Top 5 Apparel Apps Performance in Austria Q1 2025

In the first quarter of 2025, the top apparel applications in Austria showcased diverse trends in downloads and active user engagement, as reported by Sensor Tower. Here’s a breakdown of the performance of these apps on the unified platform.

SHEIN - Shopping Online experienced a gradual increase in weekly downloads, peaking at approximately 9.9K by the end of March. The app's weekly active users also saw significant growth, rising from around 355K at the start of January to over 514K by the end of the quarter.

Zalando – Online fashion maintained a steady download rate, with numbers fluctuating between 4.0K and 5.3K throughout the quarter. Active user engagement saw an upward trend, ending the quarter at approximately 448K.

C&A Mode Online Shop reported an increase in downloads, reaching a high of 7.2K in the final weeks of March. The app's active users showed a dynamic pattern, with numbers peaking at around 87K in late January and ending the quarter with a slight upward trend to about 69K.

Takko Friends saw a notable rise in downloads, particularly in March, where numbers surged to over 8.2K. Active users increased significantly, closing the quarter at approximately 87K.

BESTSECRET experienced a varied download trend, with numbers peaking at 4.1K in mid-January. Active user engagement remained relatively stable, ending the quarter with around 102K active users.

These insights from Sensor Tower highlight the shifting dynamics of user engagement and app downloads in Austria’s apparel sector during the first quarter of 2025. For more detailed insights, visit Sensor Tower's platform.