Leading Brands in Japan's Jobs & Careers Category: Q1 2025 Overview

Introduction

In Q1 2025, Japan's Jobs & Careers category witnessed remarkable activity from leading brands, with Indeed, Recruit Holdings Co., Ltd. (リクルート), and リクナビNEXT standing out due to their impressive digital footprints. Sensor Tower's comprehensive data analysis offers a unique perspective on these brands' performance across web, app, and advertising platforms, highlighting key trends and user engagement metrics.

Indeed

Indeed maintains a robust presence in the Jobs & Careers market, with its website, indeed.com, and the Indeed Job Search app driving significant traffic and engagement.

• Audience Trends: From Q4 2024 to Q1 2025, indeed.com experienced a notable increase in visits, peaking at over 87M in March 2025. The monthly true audience saw a steady rise, surpassing 6.9M by March, indicating strong cross-platform engagement.

• App Engagement: The Indeed Job Search app maintained stable growth, with monthly active users increasing from approximately 2.1M in October 2024 to nearly 2.7M by March 2025.

• Ad Spend & Channels: Indeed's monthly ad spend fluctuated, with a peak in December 2024 at over $3.3M. YouTube and Instagram were dominant channels, delivering substantial monthly impressions throughout the period.

Recruit Holdings Co., Ltd. - (リクルート)

Recruit Holdings, with its website r-agent.com and the 転職はリクルートエージェント/転職支援実績No1/転職アプリ app, demonstrated significant market influence.

• Audience Trends: The website saw a surge in visits, particularly in March 2025, reaching over 78M. Monthly true audience figures reflected a strong web presence, with numbers exceeding 3.2M in March.

• App Engagement: The app's monthly active users remained fairly stable, fluctuating around 370K to 330K throughout the period.

• Ad Spend & Channels: Recruit Holdings significantly increased monthly ad spend, peaking at approximately $15.9M in March 2025, with YouTube and Instagram being the primary channels for impressions.

リクナビNEXT

リクナビNEXT's digital strategy, through rikunabi.com and the 転職 はリクナビネクスト 仕事探し・求人の転職サイト/アプリ app, also made a notable impact.

• Audience Trends: The website visits increased steadily, reaching over 45M in March 2025. The monthly true audience rose to approximately 2.3M, indicating effective user engagement.

• App Engagement: The app's monthly active user base showed modest growth, nearing 186K by March 2025.

• Ad Spend & Channels: Monthly ad expenditure varied, peaking at around $5.1M in November 2024. YouTube remained the dominant channel, driving substantial impressions.

Conclusion

The Jobs & Careers category in Japan continues to thrive, with Indeed, Recruit Holdings, and リクナビNEXT leading the charge. Sensor Tower's unparalleled data insights reveal the intricate dynamics of user engagement across web, app, and advertising platforms, offering invaluable perspectives for understanding market trends and consumer behavior. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.