AI Insights · Timothy · April 2025
Top 5 Utilities Apps on iOS in the Netherlands, Q1 2025
Explore the performance of the top 5 utilities apps on iOS in the Netherlands during Q1 2025, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, the top utilities applications on iOS in the Netherlands demonstrated varied performance, as reported by Sensor Tower.
NordVPN: VPN Fast & Secure saw a notable increase in weekly revenue, peaking at approximately $34K in early March. Weekly downloads fluctuated, reaching a high of 4.8K in the same period. The app maintained a strong user base, with active users peaking at 114K in mid-March.
ExpressVPN · Secure & Fast VPN showed consistent revenue growth, peaking at around $6.7K in late February. Weekly downloads remained steady, averaging about 900, while active users saw a slight decline from 12.6K to 8.4K over the quarter.
Cleanup: Phone Storage Cleaner had stable revenue, reaching around $6.2K at the end of March. Downloads varied, with a peak of 3.9K at the start of the quarter, while active users reached a high of 7.7K in early January.
Cleaner Guru: Clean Up Storage experienced a gradual decline in revenue, with figures around $2.8K in March. Downloads decreased from 2.6K to 713 over the quarter, and active users showed a slight decline, ending at 2.3K.
Norton 360 Security & VPN saw fluctuations in revenue, peaking at $3.3K in early March. Downloads showed a downward trend, averaging around 500 per week, while active users peaked at 17.9K in late March.
These insights, provided by Sensor Tower, highlight the diverse trends in the utilities app category on iOS in the Netherlands. For more detailed analytics and insights, visit Sensor Tower's platform.
