AI Insights · Timothy · April 2025
Top 5 Utilities Apps on iOS in Nigeria Q1 2025
Explore the performance trends of the top 5 utilities apps on iOS in Nigeria during Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the iOS utilities app market in Nigeria showcased interesting trends. According to Sensor Tower data, the top-performing apps experienced varied patterns in terms of downloads, revenue, and active users.
NordVPN: VPN Fast & Secure saw a moderate fluctuation in weekly revenue, peaking at approximately $880 in late January. Downloads started strong with around 3.9K in early January, but gradually declined to 2.9K by the end of March. Active users initially increased from 21K to over 30K mid-quarter before declining to around 22K.
Truecaller: Premium Caller ID maintained a steady download rate, starting at 10.3K and peaking at 12.1K in late January. Revenue experienced a notable spike in late February, reaching $723. The app's active user base remained robust, fluctuating slightly around 1.2M throughout the quarter.
ExpressVPN · Secure & Fast VPN experienced a revenue peak of $781 in late February, while downloads hovered around 4K during the same period. Active users showed a decline from 18.5K in early January to 10.5K in early March, before rebounding to 19K by the end of the quarter.
Cleanup: Phone Storage Cleaner showed consistent revenue, peaking at $371 in early February. Downloads increased from 1.1K to over 1.5K mid-quarter. Active users followed a similar trend, peaking at 1.1K in early March.
Finally, Ubox recorded a gradual increase in revenue, reaching $379 mid-January. Downloads remained steady, averaging around 400 per week, while active users fluctuated slightly, maintaining around 2.6K by the end of March.
For more detailed insights into the performance of these apps, visit Sensor Tower's platform.