Top 5 iOS Utilities Apps in Italy: Q1 2025 Performance

In the first quarter of 2025, the performance of the top utilities apps on iOS in Italy showcased interesting trends across downloads, revenue, and active users. Here's a closer look at how these apps fared, based on data from Sensor Tower.

NordVPN: VPN Fast & Secure saw a consistent increase in weekly revenue, culminating at approximately $32K in the last week of March. Downloads experienced fluctuations, peaking at 6.8K at the start of the quarter but ending at 4.6K. Active users, however, maintained a steady rise, reaching 120K mid-March.

Cleaner Guru: Clean Up Storage experienced a moderate revenue trend with a notable peak at $17.3K in mid-March. Downloads started strong at 28K but dropped to around 11.5K by the end of the quarter. Active user numbers showed a gradual rise, ending at 18.4K.

Cleanup: Phone Storage Cleaner showed a slight decline in revenue, with figures hovering around $8.5K towards the end of March. Downloads saw a decrease, starting at 12.8K and tapering off to approximately 2.5K. Active users followed a similar trend, concluding the quarter at 13K.

ExpressVPN · Secure & Fast VPN experienced a revenue peak of $9.2K at the end of February. Downloads fluctuated slightly, reaching 2.3K in early March, while active users increased steadily, peaking at 12.4K in mid-February.

Lastly, Truecaller: Caller ID Lookup showed a significant increase in revenue, peaking at $9.2K in late February. Downloads were strong, ending the quarter at 8.2K, while active users remained robust, maintaining around 500K throughout.

These insights reflect the dynamic nature of the utilities app market in Italy on iOS, highlighting varying trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.