Top 5 Shopping Apps on iOS in Tunisia: Q1 2025 Performance

In the first quarter of 2025, the performance of shopping apps on iOS in Tunisia presented varied trends in terms of downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online showed a consistent increase in weekly downloads, starting from around 1.8K and reaching approximately 3.5K by the end of March. The app's weekly active users also climbed from 38.3K to about 56.8K, marking a significant engagement rise throughout the quarter.

Alibaba.com experienced relatively stable weekly downloads, ranging from 1K to 1.3K. Meanwhile, its weekly active users saw a gradual increase from 15.9K to 21.7K, indicating steady user interest and engagement.

Temu: Shop Like a Billionaire witnessed a notable spike in downloads during March, particularly peaking at 2.4K in the last week. Its active user base expanded from 4.8K to 7.4K over the quarter, suggesting growing popularity.

FreeOui had a fluctuating download pattern, starting with a high of 3.7K in early January and dropping to around 234 by the end of March. The active users mirrored this trend, decreasing from 4.7K to 1.9K, reflecting a decrease in user retention.

Finally, AliExpress - Shopping App maintained a steady download rate, with numbers hovering between 450 and 600 per week. Active users showed a slight decline from 12.4K to 10.9K, suggesting a stable yet slightly diminishing user base.

For more detailed insights and data on these trends, visit Sensor Tower.