AI Insights · Timothy · April 2025
Top Shopping Apps on iOS in South America: Q1 2025 Performance
Explore the performance trends of the top 5 shopping apps on iOS in South America during Q1 2025, including download and active user metrics.
During the first quarter of 2025, the performance of the top shopping apps on iOS in South America showed diverse trends in downloads and active user engagement.
Temu: Shop Like a Billionaire maintained a robust presence with weekly downloads peaking at about 481K in late January. However, downloads gradually declined towards the end of March, reaching around 194K. The app's weekly active users rose to over 6M in early March before declining to approximately 4.9M by the end of the quarter.
Mercado Libre: Compras Online witnessed a steady download rate throughout the quarter, with numbers ranging from 126K to 235K. Active users fluctuated slightly but ended the quarter strongly at over 26M.
SHEIN - Shopping Online saw an increase in weekly downloads, peaking at 201K in early March. Active users also showed an upward trend, finishing the quarter at around 11.9M.
Shopee Brasil - Frete Zero experienced a peak in downloads at 186K in late January but saw a decline towards the end of March, with numbers dropping to 116K. Weekly active users remained relatively stable, ending March at approximately 19M.
Amazon Shopping had a varied download performance, with a notable increase in March, reaching about 109K downloads. Active users peaked at over 7.5M in mid-March before slightly decreasing towards the end of the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored for a deeper understanding of these trends. The quarter showcased dynamic shifts in consumer engagement across the top shopping platforms in South America.
