AI Insights · Timothy · March 2025
Top 5 Shopping Apps Performance on iOS in Germany, Q1 2025
Explore the download and user engagement trends of the top 5 shopping apps in Germany on iOS during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top shopping applications on iOS in Germany demonstrated varied performance trends, as reported by Sensor Tower.
REWE - Supermarkt saw a decline in weekly downloads, starting at 235K and dropping to 52.7K by the end of March. Weekly active users fluctuated, peaking at 2.73M in January before settling at 2.71M by the end of the quarter.
PAYBACK - Karte und Coupons experienced a consistent decrease in downloads, from 128K in early January to 38K at the quarter's close. Active users remained relatively stable, starting at 2.77M and ending at 2.56M.
Lidl Plus showed a notable increase in downloads, growing from 67K to a high of 127K before closing at 75.8K. Active user numbers improved steadily, reaching over 5M by the end of March.
Temu: Shop Like a Billionaire experienced a moderate download range, fluctuating between 55K and 76K, while maintaining active users around 4M throughout the quarter.
Finally, Mein dm downloads peaked at 106K in January but declined to 31.9K by March. Active users showed a slight increase, ending the quarter at 2.45M.
These insights reflect the diverse dynamics of user engagement and app popularity within Germany's iOS shopping sector. For more in-depth analysis, visit Sensor Tower.
