AI Insights · Timothy · April 2025
Top 5 Shopping Apps on iOS in Brazil: Q1 2025 Performance
Explore the performance trends of the top five shopping apps on iOS in Brazil during Q1 2025, including download and active user metrics.
In the first quarter of 2025, the top five shopping apps on iOS in Brazil showcased diverse trends in downloads and active user engagement. Here’s a closer look at their performance.
Temu: Shop Like a Billionaire saw weekly downloads peaking at around 301K in late February, with a noticeable dip to approximately 72K by the end of March. Active users initially decreased from 1.6M to 1.3M but rebounded to over 2.2M in early March before declining again to 1.1M by quarter's end.
Mercado Libre: Compras Online maintained a steady download pace, starting at 81K and reaching a high of 170K in early March. Active users exhibited consistent engagement, fluctuating between 18.6M and 19.7M throughout the quarter.
Shopee Brasil - Frete Zero experienced a strong start with downloads at 102K, peaking at 186K by late January, then gradually declining to 116K by the end of March. Active users increased steadily, starting at 18.3M and reaching almost 19M by the quarter’s close.
SHEIN - Shopping Online reflected a growth in downloads, starting at 64K and peaking at 108K in early March. Active users showed a similar upward trend, rising to 9.3M in March before stabilizing at around 9.2M.
Finally, Magalu: compras com descontos began the quarter with 117K downloads, which gradually declined to 57K. Active users mirrored this trend, decreasing from 7.3M to 4.4M before a slight recovery to 4.8M.
These insights are derived from Sensor Tower data, providing a comprehensive overview of app performance metrics. For a deeper dive into these trends, visit Sensor Tower for more detailed analytics.
