AI Insights · Timothy · April 2025
Top 5 iOS Shopping Apps in Bulgaria: Q1 2025 Performance Analysis
Explore the performance trends of the top 5 shopping apps on iOS in Bulgaria during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the iOS shopping app landscape in Bulgaria showcased notable trends among the top five applications. According to Sensor Tower data, these apps experienced varying patterns in downloads and active users.
Trendyol: Online Shopping saw a significant rise in weekly downloads, starting from 2.3K in early January and peaking at 12.9K in early March. Active users followed a similar trend, escalating from 11.5K to over 60K by the end of March.
Temu: Shop Like a Billionaire maintained steady weekly downloads around 4.5K to 6.8K throughout the quarter. Its active user base showed fluctuations, beginning at 199K and stabilizing at around 219K towards the end of March.
ABOUT YOU Outlet experienced a varied download pattern, starting at 6.9K and dropping to a low of 2.8K in February, before climbing to 5.3K by the end of the quarter. Active users saw a gradual increase, reaching approximately 24K by March.
SHEIN - Shopping Online displayed a consistent increase in downloads, moving from 2.5K to 4.3K weekly. Active users fluctuated, starting at 150K, dipping in mid-quarter, and recovering to 150K by the end of March.
Lidl Plus had stable download numbers, ranging from 2.3K to 4.2K. Active users showed a steady rise, ending the quarter with a strong 204K.
These insights provide a snapshot of user engagement and app popularity trends in Bulgaria's iOS shopping sector during Q1 2025. For more detailed analytics, visit Sensor Tower's platform.
