AI Insights · Timothy · April 2025
Top 5 Shopping Apps on iOS in Australia: Q1 2025 Performance
Explore the performance trends of the top shopping apps on iOS in Australia during Q1 2025, with insights into downloads and active users from Sensor Tower.
In the first quarter of 2025, the top shopping apps on the iOS platform in Australia showcased varied performance trends in terms of downloads and active users. Here, we explore the data provided by Sensor Tower.
Temu: Shop Like a Billionaire saw a notable fluctuation in its weekly downloads, starting at approximately 66K and experiencing a general decline to around 29K by the end of March. Despite the decrease in downloads, the app maintained a strong presence with weekly active users, starting at 2.4M and ending the quarter with about 1.9M.
AliExpress - Shopping App experienced a significant rise in downloads, peaking at 67.9K in mid-March. Its active user base also grew steadily, reaching over 542K towards the end of the quarter.
Everyday Rewards maintained a consistent download trend, with figures ranging from 25K to 19K. The app's weekly active users remained robust, fluctuating around the 2M mark throughout the quarter.
SHEIN - Shopping Online presented a stable download pattern, ending the quarter with approximately 22.9K downloads. Active users for SHEIN showed resilience, starting at 923K and maintaining similar levels by the end of March.
Finally, Shop: All your favorite brands experienced a downward trend in downloads, concluding with 20.7K in the last week of March. However, the app's active users peaked at over 522K in late March.
These insights from Sensor Tower highlight the dynamic nature of the shopping app market in Australia, with varied trends in downloads and user engagement. For more detailed data and insights, visit Sensor Tower's website.