AI Insights · Timothy · April 2025
Top News Apps on iOS in Nigeria: Q1 2025 Performance
Explore the performance of the top 5 news apps on iOS in Nigeria during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the top news applications on the iOS platform in Nigeria showcased varied performance in terms of downloads, revenue, and active user engagement. Here's a closer look at each app's journey through the quarter, based on data from Sensor Tower.
X maintained a robust presence with weekly downloads ranging from 12K to 15K. The app's weekly revenue peaked at approximately $9.7K at the start of the quarter, experiencing fluctuations before settling around $6.4K by the end of March. Active users remained strong, consistently surpassing 2M throughout the period.
The Economist - News, Podcasts started the quarter with modest weekly downloads, hovering around 100. Revenue saw a notable spike early in January at $349, though it generally remained under $200 in subsequent weeks. Active user engagement was steady, with a slight peak of 423 users in early January.
Bloomberg: Business News Daily experienced consistent weekly downloads, mostly between 120 and 170. Revenue varied, with a high of $279 in late February. The app's active users fluctuated slightly but remained around 350 to 380 throughout the quarter.
Medium: Read & Write Stories saw a decline in weekly downloads from 718 at the start to around 300 by mid-quarter, before stabilizing. Revenue followed a similar trend, with initial highs of $250 tapering to $97 by the quarter's end. Active users showed a slight recovery, increasing from 7.5K in February to 9.8K by March.
The Wall Street Journal. News had lower download numbers, peaking at 51 in late December. Revenue was modest, generally under $75 throughout the quarter. Active users fluctuated slightly, with numbers ranging from 180 to 270.
These insights reflect the dynamic nature of the news app landscape in Nigeria. For more detailed analytics and insights, visit Sensor Tower.