Top 5 Lifestyle Apps on iOS in South America, Q1 2025

In the first quarter of 2025, the iOS Lifestyle app category in South America saw significant activity among the top five applications. Here, we delve into the performance trends of these standout apps, using data from Sensor Tower.

Pinterest experienced a healthy growth in downloads, peaking at about 135K weekly in late January, before stabilizing around 103K by the end of March. The app maintained a robust active user base, fluctuating between 17M and 17.3M throughout the quarter.

Tinder Dating App: Date & Chat saw its weekly revenue start at approximately $720K, eventually reaching around $569K by the end of March. Downloads varied slightly, averaging around 61K weekly, while active users hovered around 2M, showing a slight decline towards the quarter's end.

NGL: ask me anything maintained steady revenue, ranging from $14K to $18K weekly. Downloads started at 54K, dipped mid-quarter, and recovered to 46K by the end of March. The app's active users saw a positive trend, increasing from 413K to 442K over the quarter.

Amazon Alexa downloads exhibited a gradual decline from 50K to 32K. Despite this, active users remained relatively stable, ranging between 1.3M and 1.4M.

Apple Invites, a newer entry, started strong with 303K downloads in early February, but this number decreased to around 21K by the end of March. Active users followed a similar trend, starting at 229K and dropping to 94K.

These insights highlight the dynamic nature of app engagement and usage trends across the region. For more detailed analytics and insights, visit Sensor Tower.