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AI Insights · Timothy · April 2025

Top 5 Lifestyle Apps on iOS in Oceania for Q1 2025

Explore the performance trends of the top lifestyle apps in Oceania for Q1 2025, based on Sensor Tower data.

Top 5 Lifestyle Apps on iOS in Oceania for Q1 2025

In the first quarter of 2025, the lifestyle category on iOS in Oceania showcased interesting trends among the top-performing apps. Here, we delve into the performance of the leading five apps, using data from Sensor Tower.

Pinterest saw a gradual decline in weekly downloads, starting from 19.5K and dropping to 13.9K by the end of March. Despite this, weekly active users remained relatively stable, fluctuating around 4.9M, with a peak of 5.0M in early January.

realestate.com.au - Property maintained a consistent weekly download rate, beginning at 10.7K and slightly decreasing to 10.5K. The app's revenue reached its highest at $4.3K in the first week of January. Active users showed an upward trend, peaking at 1.2M by the end of the quarter.

Fresha for customers experienced a decline in downloads from 12.9K to 10.1K. Active user numbers varied, with a peak of 66.1K in early January, before settling around 58.5K by the end of March.

Google Home had fluctuating download numbers, starting at 14.5K and dipping to 8.5K, with a notable spike to 15.4K in early March. Active users varied between 733K and 863K, indicating a stable user base.

Hinge Dating App: Match & Meet achieved impressive revenue, peaking at $346.9K in early February. Weekly downloads remained steady, hovering around 10K, while active users decreased slightly, ending the quarter at 226K.

These insights provide a snapshot of the dynamic app landscape in Oceania, and more detailed analysis is available through Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025