AI Insights · Timothy · April 2025
Top 5 Lifestyle Apps on iOS in Oceania for Q1 2025
Explore the performance trends of the top lifestyle apps in Oceania for Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the lifestyle category on iOS in Oceania showcased interesting trends among the top-performing apps. Here, we delve into the performance of the leading five apps, using data from Sensor Tower.
Pinterest saw a gradual decline in weekly downloads, starting from 19.5K and dropping to 13.9K by the end of March. Despite this, weekly active users remained relatively stable, fluctuating around 4.9M, with a peak of 5.0M in early January.
realestate.com.au - Property maintained a consistent weekly download rate, beginning at 10.7K and slightly decreasing to 10.5K. The app's revenue reached its highest at $4.3K in the first week of January. Active users showed an upward trend, peaking at 1.2M by the end of the quarter.
Fresha for customers experienced a decline in downloads from 12.9K to 10.1K. Active user numbers varied, with a peak of 66.1K in early January, before settling around 58.5K by the end of March.
Google Home had fluctuating download numbers, starting at 14.5K and dipping to 8.5K, with a notable spike to 15.4K in early March. Active users varied between 733K and 863K, indicating a stable user base.
Hinge Dating App: Match & Meet achieved impressive revenue, peaking at $346.9K in early February. Weekly downloads remained steady, hovering around 10K, while active users decreased slightly, ending the quarter at 226K.
These insights provide a snapshot of the dynamic app landscape in Oceania, and more detailed analysis is available through Sensor Tower.