AI Insights · Timothy · April 2025
Top 5 iOS Lifestyle Apps in Nigeria: Q1 2025 Performance
Explore the performance trends of the top 5 iOS lifestyle apps in Nigeria during the first quarter of 2025, based on Sensor Tower data.
In the first quarter of 2025, the lifestyle category on iOS in Nigeria showcased varied trends across its top applications. Here's a closer look at the performance of the leading apps in this category, based on data from Sensor Tower.
Pinterest saw a consistent increase in weekly downloads, beginning the quarter with around 17.4K and peaking at 34.4K by the end of March. Weekly active users remained robust, starting at 992K and closing at 981K.
Nation Quiz-Learn About World experienced fluctuating downloads, with a notable spike to 20.3K in mid-January before stabilizing around 3.5K by the end of March.
Magic Cleaner-Easy cleanup had a steady weekly revenue, averaging around $300, while downloads declined from 10.4K to 3.1K. Active users remained relatively stable, ranging between 44K and 48K.
favorited showed a dramatic surge in downloads in mid-January to 46.3K, followed by a decline, ending the quarter at 624. Active users mirrored this pattern, peaking at 48.5K in January and tapering to 12.4K.
Finally, the Tinder Dating App: Date & Chat maintained a steady revenue stream, averaging around $1.7K weekly. Downloads fluctuated slightly, moving from 6.5K to 5.9K, while active users increased from 71.9K to 63.7K by the quarter's end.
For more detailed insights and data, visit Sensor Tower.
