Top 5 Lifestyle Apps on iOS in Latin America: Q1 2025

In the first quarter of 2025, the top lifestyle applications on the iOS platform in Latin America showcased varied performance trends. Here’s a look at the top five apps and how they fared in terms of downloads and active user engagement.

Pinterest experienced consistent weekly downloads, starting at around 183K and peaking at 206K in early January. However, a gradual decline was noticed towards the end of March, with downloads dipping to approximately 156K. Active users remained stable, fluctuating around the 23M mark throughout the quarter.

Tinder Dating App: Date & Chat saw its weekly revenue peak at $851K at the start of the quarter, before experiencing a fluctuation, ending at $674K. Downloads were relatively stable with minor fluctuations, starting at 88K and ending at 74K. Active users showed a slight decrease from 2.55M to 2.39M by the end of March.

NGL: ask me anything reported a steady weekly revenue, closing the quarter at about $34K. Downloads peaked at 94K in the first week of January, before settling around 76K by the end of March. Active users hovered around the 900K mark, showing resilience throughout the quarter.

Amazon Alexa maintained a consistent download trend, beginning at 103K and gradually decreasing to 57K. Active users showed fluctuations, starting at 2.75M, peaking again mid-quarter, and ending slightly lower at 2.46M.

Apple Invites, a newcomer, launched with a significant spike in downloads at 490K, which subsequently tapered off to 32K by the end of March. Active users followed a similar trend, starting robustly at 380K and declining to 150K.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.