AI Insights · Timothy · March 2025
Top 5 iOS Lifestyle Apps in Italy: Q1 2025 Performance
Explore the performance trends of the top 5 lifestyle apps on iOS in Italy during Q1 2025, including download and active user metrics.
In the first quarter of 2025, the iOS lifestyle app market in Italy showcased notable trends across the top five applications. According to data from Sensor Tower, these apps demonstrated varied performance in terms of downloads and active users.
IO, by PagoPA S.p.A., maintained a consistent presence with weekly downloads starting at around 28K and gradually decreasing to 19.3K by the end of March. Its weekly active users fluctuated, peaking at 2.04M in late February before settling at approximately 1.33M at the quarter's end.
Glovo: Food Delivery, Takeaway experienced a steady download trend, beginning the quarter with 26.6K downloads and ending with 18.1K. The app's active user base showed resilience, with numbers ranging between 649K and 773K throughout the period.
Pinterest started the quarter with 21.5K weekly downloads, witnessing a gradual decline to 14.8K by the end of March. Its active users remained relatively stable, consistently hovering around 3.3M.
Immobiliare.it - Indomio saw a positive trajectory in downloads, starting at 9.3K and increasing to 13.7K by quarter's end. Active users showed a similar pattern, beginning at 559K and peaking at 678K mid-March.
Tinder Dating App: Date & Chat exhibited stable download figures, fluctuating between 8.8K and 11.6K. Its active user count remained robust, maintaining around 450K throughout the quarter.
These insights from Sensor Tower highlight the competitive landscape and user engagement within Italy's lifestyle app sector on iOS. For more detailed analytics, visit Sensor Tower's platform.
