Top 5 iOS Lifestyle Apps in Bulgaria: Q1 2025 Performance

In the first quarter of 2025, the lifestyle category on the iOS platform in Bulgaria showcased diverse download and user engagement trends. Here's a look at the top five performing apps based on data from Sensor Tower.

Pinterest saw weekly downloads fluctuate, beginning at around 2K and experiencing a slight decline towards the end of the quarter, ending at approximately 1.6K. The app maintained a modestly steady number of weekly active users, peaking at over 223K in early January and closing the quarter with about 194K.

Glovo: Food Delivery, Takeaway experienced a more dynamic download pattern. Weekly downloads peaked at 2K in early February, with active users similarly climbing to over 62K mid-quarter, before settling at around 54K by the end of March.

Tinder Dating App: Date & Chat recorded consistent weekly revenue, starting at $13.1K and peaking at $15.1K towards the end of January. Downloads remained stable, averaging around 700 per week. Active users increased steadily, reaching over 14K by the end of March.

NGL: ask me anything showed a stable revenue stream, with weekly earnings peaking at nearly $1K in mid-February. Downloads saw a gradual decline from 1.1K at the start of the quarter to under 500 by the end. Active users initially rose to 5.8K but later decreased to around 3.9K.

Apple Invites, despite being a newcomer, started strong with over 5K downloads in its launch week. However, both downloads and active users saw a rapid decline, with the app closing the quarter at approximately 233 downloads and 1.5K active users.

For more detailed insights and analysis, visit Sensor Tower's comprehensive reports.