Top 5 Lifestyle Apps on iOS in New Zealand: Q1 2025 Insights

In the first quarter of 2025, the top lifestyle applications on the iOS platform in New Zealand showcased varied performance trends. According to Sensor Tower, here's an overview of their performance in terms of downloads, revenue, and active users.

Tinder Dating App: Date & Chat experienced a fluctuating revenue trend, starting the quarter with approximately $81.7K and ending at around $64.9K. Downloads remained relatively stable, hovering around 1.1K to 1.4K weekly. Active users saw a decline from about 22.5K to 15.1K by the end of March.

Bumble Dating App: Meet & Date showed a consistent revenue pattern, with weekly earnings ranging from $23.8K to $30K. Downloads were steady, maintaining a range between 841 and 1.1K. Active users gradually decreased from 17.5K to 14.8K throughout the quarter.

Hinge Dating App: Match & Meet had revenue fluctuations, starting at $17.9K and closing the quarter at $15.6K. Weekly downloads ranged from 1.1K to 1.4K. Active users slightly decreased from 15.2K to 13K.

Arlo Secure: Home Security saw a gradual increase in revenue, peaking at $4.6K. Downloads were consistent, staying between 219 and 417. Active users showed a slight decline from 5.5K to 3.9K.

Lastly, TP-Link Tapo showed a steady increase in revenue, ending at $2.6K. Downloads fluctuated slightly, with numbers from 699 to 1.3K. Active users decreased from 18.4K to 13.4K by the end of March.

These insights from Sensor Tower highlight the dynamic nature of app performance in the lifestyle category on iOS in New Zealand. For more detailed analysis and insights, visit Sensor Tower's website.