AI Insights · Timothy · March 2025
Q1 2025 Performance of Top 5 iOS Insurance Apps in Colombia
Explore the performance trends of the top 5 insurance apps on iOS in Colombia during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top insurance applications on the iOS platform in Colombia showed varied performance trends. This analysis is based on data from Sensor Tower, with more insights available on their platform.
Seguros SURA from SURAMERICANA saw a consistent increase in weekly downloads, starting from around 2.2K at the beginning of January and reaching approximately 3.8K by the end of March. The app also maintained a high level of weekly active users, peaking at about 85.3K mid-quarter before settling around 72.3K.
Bolívar Conmigo experienced fluctuating download numbers, beginning the quarter with 601 downloads and ending with 886. Although revenue data wasn't available, the download trends suggest a stable user interest.
Autoinspección MAPFRE COLOMBIA had modest download figures, with numbers ranging from 89 to 174 throughout the quarter. Despite the lower download numbers, this app maintained steady user engagement.
The Allianz App displayed a steady increase in both downloads and active users. Downloads climbed from 106 to 154, while active users grew from approximately 3.2K to 3.5K by the end of March.
Lastly, Autoservicio MAPFRE Colombia showed variable download figures, with a notable peak of 222 downloads in early February. Despite the fluctuations, the app maintained a consistent presence in the market.
These insights reflect the dynamic nature of the insurance app market in Colombia, with each app showing unique trends in user engagement and downloads.
