AI Insights · Timothy · April 2025
Top 5 iOS Insurance Apps in Australia: Q1 2025 Performance
Discover the download and active user trends for the top insurance apps on iOS in Australia during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the performance of the top insurance apps on iOS in Australia showed varying trends in downloads and active users. Here's a closer look at how these apps fared:
myBupa experienced a consistent increase in weekly downloads, peaking at approximately 10K in late March. Active users also saw a rise, starting from 142K and reaching a high of 165K mid-quarter.
My Medibank observed a steady upward trend in downloads, culminating in over 5K during March's final week. Active users initially increased, peaking in January at 106K, before seeing a slight dip and recovery towards the end of the quarter.
The AAMI App had a gradual increase in downloads, reaching over 5K by early March. Active user numbers remained stable, with a slight growth from 149K to 157K over the quarter.
NRMA Insurance saw modest download numbers with a peak of 3.6K in early March. Active users increased from 14K to 16K, maintaining a steady presence throughout the quarter.
Finally, nib showed a consistent rise in downloads, peaking at around 3K in March. Active users grew steadily from 12K to 14K over the period.
These insights, derived from Sensor Tower data, provide a snapshot of the competitive landscape among leading insurance apps in Australia. For more detailed analytics, visit Sensor Tower.
