AI Insights · Timothy · April 2025
Top 5 Dating Apps on iOS in New Zealand: Q1 2025 Performance
Explore the performance of the top 5 dating apps on iOS in New Zealand during Q1 2025, highlighting trends in revenue, downloads, and active users.
In the first quarter of 2025, the top dating apps on iOS in New Zealand showed varied performance in terms of revenue, downloads, and active users. Let's take a closer look at how these apps fared.
Tinder Dating App: Date & Chat had a notable quarter with weekly revenue starting at approximately $81.7K, dipping to around $47.5K mid-quarter, and finishing with a rebound to $64.9K. Downloads fluctuated slightly, ranging from 1.1K to 1.4K weekly. The app's active user base saw a gradual decline from 22.5K to 15.1K over the quarter.
Bumble Dating App: Meet & Date experienced steady revenue figures, peaking at about $30K and ending the quarter around $23.9K. Weekly downloads remained relatively stable, hovering close to 1K, while active users saw a decrease from 17.5K to 14.8K.
Hinge Dating App: Match & Meet witnessed a consistent revenue stream, averaging around $16K to $18K weekly. Downloads remained steady, fluctuating between 1.1K and 1.4K. Active users started at 15.3K, eventually decreasing to 13K by the end of March.
Grindr - Gay Dating & Chat saw weekly revenue ranging from $7K to $8.3K. Downloads were modest, varying between 200 and 230. The app maintained a stable active user base, ending the quarter with around 2K users.
Yubo : Make friends & chat now had a relatively stable quarter with weekly revenue fluctuating from $4K to $5K. Downloads saw a slight increase towards the end of the quarter, reaching up to 476. Active users remained steady, starting at 5.8K and ending at 5.9K.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
