AI Insights · Timothy · April 2025
Top 5 iOS Books Apps in New Zealand: Q1 2025 Performance
Explore the performance trends of the top 5 iOS books apps in New Zealand for Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, the top 5 iOS books applications in New Zealand showed varied performance trends, with data sourced from Sensor Tower providing insights into downloads, revenue, and active user metrics.
Libby, the library app maintained a stable download trend, peaking at approximately 1.1K in early January before dipping to around 855 by early March. Active users saw a gradual decline from 40K at the beginning of January to about 28.5K by the end of the quarter.
Amazon Kindle experienced a decrease in weekly downloads, starting at 1.2K in late December and falling to around 666 by March's end. Active users fluctuated slightly, beginning at 20.5K and closing the quarter near 19K.
Audible: Audiobooks & Podcasts showed robust revenue performance, reaching a peak of approximately $27.7K in late February. Weekly downloads remained steady around the 600-800 range, while active users hovered around 39K, with a slight dip towards the end of March.
Goodreads: Book Reviews noted a significant drop in downloads from 1.6K at the quarter's start to just over 350 by March. Active users followed a downward trend, starting at 21K and ending around 16.2K.
BorrowBox had consistent download numbers, averaging around 350-420 weekly. Active users displayed a gradual increase, moving from nearly 11.7K in early January to over 13.6K by March's conclusion.
For more detailed insights and data, visit Sensor Tower's platform.