AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in South Africa: Q1 2025 Performance
Explore the performance trends of the top apparel apps in South Africa on iOS during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top apparel applications on the iOS platform in South Africa showed varied performance trends. Here’s a closer look at the weekly downloads and active users for these leading apps, based on data from Sensor Tower.
SHEIN - Shopping Online saw a significant increase in weekly downloads, starting at 8.7K and peaking at 22.4K in mid-March. The app maintained a robust user base, with weekly active users climbing from 899.9K to over 1.2M by the end of March.
Nike: Shoes, Apparel, Stories experienced a steady rise in downloads, beginning the quarter at 2.4K and reaching 3.3K by the end. Active users fluctuated, starting at 29.4K, dipping mid-quarter, and then recovering to 28.6K.
MyRunway SA Fashion Shopping demonstrated a gradual increase in downloads throughout the quarter, starting at 1.3K and peaking at 4.6K in March.
adidas: Shop Shoes & Clothing showed a moderate increase in downloads, with numbers rising from 1.9K to 3.1K. The app’s active users also grew, reaching 21.5K by the end of the quarter.
ZARA had a stable download pattern, starting at 1.5K and ending at 2K. Active users saw a steady increase, beginning at 14.7K and peaking at 17.2K in late March.
For more detailed insights and data on these apps, visit Sensor Tower to explore the complete analytics.
