AI Insights · Timothy · April 2025
Top 5 Apparel Apps on iOS in El Salvador: Q1 2025 Performance
Explore the performance trends of the leading apparel apps on iOS in El Salvador during Q1 2025, highlighting download and user activity metrics.
In the first quarter of 2025, the performance of the top apparel applications on the iOS platform in El Salvador showcased varied trends in downloads and active user engagement, according to data from Sensor Tower.
SHEIN - Shopping Online saw an initial download count of approximately 2.7K, which fluctuated throughout the quarter, eventually declining to around 1.1K by the end of March. Active users began at about 55.9K, with a notable dip mid-quarter before closing at roughly 48K.
Puma PRIS (SV) experienced a consistent increase in downloads, starting with 149 and reaching over 300 towards the end of the quarter. Active user data for this app was not available.
ZARA had a sharp drop in downloads from 500 at the start to below 100 for most of the quarter, with a slight recovery to 103 by the last week of March. Its weekly active users followed a similar trend, decreasing from 1.2K to approximately 788.
PULL&BEAR saw downloads starting at 263, dropping significantly to between 50 and 80 for the remainder of the quarter. The active user base also dwindled from 514 to around 297 by the end of March.
BERSHKA downloads began at 203 and fluctuated slightly, ending the quarter at 62. Active users decreased from 356 to 219 over the same period.
For more detailed insights and analysis, visit Sensor Tower's website.
