AI Insights · Timothy · April 2025
Top 5 iOS Apparel Apps in Sweden: Q1 2025 Performance
Explore the download and user trends of the leading apparel apps on iOS in Sweden during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top apparel apps on iOS in Sweden demonstrated varied performance in terms of downloads and active users, according to Sensor Tower data.
SHEIN - Shopping Online witnessed a fluctuating download pattern, starting at around 2.4K weekly downloads and peaking at 3.8K in late March. Active users showed a moderate increase from 239K to 267K by the end of the quarter.
Zalando – Online fashion maintained a stable download rate, with numbers hovering around 2.6K to 3K weekly. Active users initially increased from 108K to 128K by late March, indicating a strong user retention.
H&M experienced a dip in downloads early in the quarter but recovered to 2K by the end. Active users fluctuated slightly, ending the quarter at approximately 118K.
Lindex had a steady download trend, ranging from 1K to 1.7K weekly. Active users remained consistent throughout the quarter, averaging around 11K.
Boozt.com saw a decrease in active users from 18K to 15K, while downloads stayed around 1.1K to 1.5K weekly.
For more detailed insights into these trends, visit Sensor Tower.
